TruckCare Connect

PACCAR Parts hired Dorey Design Group to help promote their On-Line Fleet Management Software called TruckCare Connect. The project consisted of implementing a new design and navigation for the website, crafting keyword-heavy Search Engine Optimized copy and redesigning the look and feel of the home page. We also incorporated a registration widget into the sign-up page that puts sales leads directly into their Client-Relations Management (CRM). Once the site was launched we also managed a Google Adwords campaign to help drive traffic and generate leads for the folks at Peterbilt.