Blog

Navigating Marketing Automation

Thomas Raybell
, Marketing Director

The days of “Easy Marketing” are over. We can’t simply expect to buy a few ad spots and get results. Customers and clients today expect more from us. And to get in front of them, and to get them to notice us takes a lot of work. People have high expectations and they should. We need print ads, a website, social media presence, and an email list. The list goes on.

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DDG Recognized as a Top Web Design Company in Portland

Thomas Raybell
, Marketing Director

At DDG, we have 16 years of expertise creating Drupal, WordPress and custom websites for a wide range of clients. We’re thrilled to announce that we’ve been recognized by the industry for doing just that. We’ve been named among the top 12 web design companies in Portland by Clutch!

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What About Drupal 8

Thomas Raybell
, Marketing Director

Drupal 8.Where does the name come from?Drupal gets its name from the Dutch language, but it was founded in Belgium.The origins of Drupal are from a man named Dries Buytaert, who created it as a message board for him and his friends.Dries was planning on naming it Dorp.org (which means village in Dutch), but when he bought the domain name he mistyped the word, and it ended up being “Drop”.As the message board grew, people shared ideas, and discussed about other web technologies. It became such a great experience that in January 2001, he launched the software behind “Drop” and named it Drupal.Drupal, is a term that embodies the word “Druppel” in Dutch this word means drop as in a water droplet.So, what is it?

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Millennials and Advertising

Thomas Raybell
, Marketing Director

As technology grows, advertising has to adapt.We have to adapt.Remember the days, you’d get off work and just sitting down, and watch whatever was on TV at the time?Probably not, we just don’t live that way anymore. No one just watches whatever happens to be on TV at the time. We have subscriptions to everything.Plus, without commercials.

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Case Study On SEO

Thomas Raybell
, Marketing Director

THE PROBLEM  A client came DDG for SEO because they were lacking good search results with Google. They needed to improve their new page sessions as well as their organic search results.

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5 Steps for a Successful Relationship Between Designer and Developer

Thomas Raybell
, Marketing Director

What makes a great relationship? Communication? The ability to share your thoughts? Your frustrations? The understanding to give, and take advice? As in life, there are countless resources telling you, what will make your life better. However, the relationship I want to talk with you about today, is not a lover’s quarrel. But the dimensions, the dynamic, of a relationship between a designer and developer.   Developers. I’m talking Drupal, I’m talking WordPress. Mixing, communicating, understanding designers and visa versa.  Collaboration between designers and developers is essential for creating a great product. All companies have different structures whether designers and developers are two separate teams. Or if front end developers are separate from back end developers. Either way two heads and better than one. Working together instead of working separately offers the clients a more streamline, interactive process that just gets the job done better. Here, are five steps to ensure a successful relationship between a web designer and web developer.

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Why is Organic Traffic Important?

Thomas Raybell
, Marketing Director

Most conversations I encounter, either scrolling through Facebook or Twitter, I try to stay clear of falling into an argument or a rabbit hole, but this was a conversation I thought was worth discussing. The tweet that started all of this was, “So let's kill this debate once and for all. Organic traffic beats paid traffic for every single metric”. To some, this might not seem like a very bold claim, to others this, is heresy. So, let's have a quick recap on the main differences between the two. Organic search results are those which come from the algorithm used by the search engine while paid results are links being generated by advertising dollars being spent to show us that link. Over the last couple of years Google has made updates as “ad above organic links on desktop”, “addition of a third and fourth text ad above organic links on phones”, “doubling the size of Product listing ads on phones”, and more. Since these updates there has been an increase in 53 percent increase in paid clicks according to Google’s Q1 2017 earnings report. As paid clicks have gone up in numbers, organic search results have dropped in several metrics which has made people believe organic search is dying. However, others as this tweet shows believe organic search is the only way.

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Safeguard your WordPress Website

Matt Dittmann
, Web Developer

For a WordPress site owner, there are few things more gut wrenching than discovering that your website has been hacked. The feelings range from that of being disturbingly violated to outright panic. How will your business suffer, and how will your audience / customers view you now that you have let this happen? While there things you can do after the fact to rectify the situation, your best bet (and a lesson many have learned the hard way) is to take preemptive measures to prevent your site from being hacked or otherwise damaged beyond repair.

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WordPress 4.8 Arrives June 8th

Matt Dittmann
, Web Developer

The latest version of WordPress is scheduled for release this Thursday, June 8th, and all sites using the platform are encouraged to update as soon as possible.

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